Port of Tel Aviv, Israel
This is Michael Rothschild, selling Swedish-Israeli home made buns at the Tel Aviv Farmers Market; cinnamon, vanilla, cardamome…the buns are all equally tasty and butter-sugary tempting. And they are not only delicious, but part of a social ceremony.
Michael describes the sacred fika moments of Sweden, that he now successfully exports to Israel:
– There is not a more Swedish word than fika [fee:kah]. It’s a social institution, a cultural phenomenon, a basic human right.
– Moving to Tel Aviv close to ten years ago, I missed the cosy togetherness-moments with friends, so I started baking the cinnamon buns that have now become my living.